As you’re already aware, your very own website provides your business with a 24-hour presence to a global audience. This provides valuable information to your customers with your very own information hub for all to see.
But what are the main benefits of a new website design and is the price worth it? Will there be a good ROI for your new website? Yes, and here’s why:
1. Consistent Brand Identity
Professional web designers think about the big picture; creating a visual language for your brand that is consistent across different contexts. Your website, branding and even social media have to work together with coherence. Consistent visual language make a more memorable impression than those that look like five different side-businesses.
2. Better Conversions
Getting content to your website is great, but a good designer will take great care in potential conversions for the client rather than visitors leaving the site in haste. The better the design and content, the more user engagement with the site. Ultimately, this will result in conversions. Google Analytics can be used to prove this effect with good design.
3. Distinction From Competitors
Good enough websites just don’t cut it anymore. We’ve all seen countless websites designed on the cheap with WYSIWYG (what you see is what you get) website builders that most hosting companies now provide and it leaves a bad impression on the visitor. Most websites these days are looking the same, built with the same templates over and over again.
4. Less Spending Down The Road
Depending on the scope of change and your designer’s hourly / daily rate, you’ll spend a lot less down the road with a good web designer. A good website should have room for future development and be flexible for changes.
5. Free Constant Advertising
If you get your SEO right, you can expect free advertising from your site. Unless of course, you get a bad web designer, and your website is stuck behind a hundred other competitors for your industry keywords. A website provides great exposure for your business on a global scale.
6. Information Hub
What better way to ensure customers are informed of events or company changes. A good blog on your website can provide a good communication basis with the client. It’s also a better way to better demonstrate your skills to the customer. FAQs and forums can do wonders on your site.
7. Saves You Time
The average business man just doesn’t have the time anymore; it’s becoming quite the juggling act to efficiently run a business. A good, well-planned website can save you hundreds of hours; this could be significantly more with e-commerce. Your time is valuable and time is money. Carefully plan your business objectives and goals and communicate these thoroughly with the designer before development begins. This is absolutely critical.