I’m currently choosing the right photography images for 4Removals website design. If you’ve used a photographer, how do you know which images to choose out of the collection of images taken in the shoot?
The key is to choose natural images that are positive.
Avoid serious faces and body postures that are defensive (arms folded etc). For a homepage, you want to really promote yourself as a friendly experience to work with. It’s the experience that the customer will have, that makes the decision to choose your service. If you can sell them on a positive experience, it just makes the decision process a whole lot easier for the website visitor.
Choose a good photographer that is better suited for people, and they’ll get the right postures, positions and will generally have a flair for getting the right message across.