Should I Wait Until the Lockdown Is Over Before Marketing My Business? Our Opinion.

So covid-19 has wreaked havoc on our economy and so far this year we have witnessed flooding, masses of people panic buying toilet paper and pasta, and even a barrel of oil dropping to negative $40 a barrel as demand dries up – less value than that of a toilet roll.

Now for any business, at this point, you’re wondering where to concentrate your efforts. I have witnessed businesses wrestling with the idea of whether to bother with advertising or not, and hoping they can weather the economic storm and make it through to the other end. While I’m inclined to agree some advertising methods at this point are premature – people’s purchasing power has been subject to worrying about their employment and rent lately. But there is a good side to this, a lot of people are saving up and many businesses, large and small, have begun revising their websites, their USP’s and services.

One thing is for sure, you’d better get ready to hit the ground running so to speak. This shows a positive streak in people and since this is different from the 2008 crash, there is hope yet.

Our opinion is that you absolutely should be improving your business during this opportunity. We’ve summed this up in one word, ‘Plan-demic’.

We provide website design, photography, video production, SEO and Drone footage (you can guess our USP’s!) for clients and we are based in Ross-on-Wye Herefordshire, pretty much serving the three counties Herefordshire, Gloucestershire and Worcestershire and even designing sites for clients as far as London.

Do not hesitate to get in touch.